I've written and spoken about the importance of internal alignment between teams and external alignment between companies and their customers number of times over the years.
I believe that successful customer relationships are fueled by alignment within a company. And to be culturally aligned there needs to be common knowledge of the company’s ultimate objective, and how every person contributes to that goal.
I recently sat down with the folks behind the B2B Growth Show to talk about the importance of creating alignment between sales, marketing and customer success. In this podcast, we discuss how customer relationships thrive when your teams beat to the same drum.